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  • YouTube Advertising for Your Business August 16, 2018
    What comes to mind when you think of YouTube? Videos, videos and more videos I would say.   There is plethora of visual content accessible to over one billion users, with audiences on average spending 40 minutes a day on simply watching videos. 18-49-year-olds prefer watching YouTube over any TV network, with views generating into the billions.   It’s quite an interesting shift we […]
    Dhwani Dave
  • Understanding Facebook Advertising August 7, 2018
    Worldwide, there are more than two billion monthly active Facebook users, and over one billion daily users. Teenagers to adults over the age of 65 are all using Facebook; diversity which makes Facebook the most popular social media platform in the world.   Before we begin, you need to know:  Facebook is constantly updating their algorithm and marketers are […]
    Dhwani Dave
  • Benefits Of Social Media For Your Business July 30, 2018
    Considering there are over a billion active users daily on social media, it is not news that every business should be present on these channels. But there are number of elements that can work towards the success or failure of your business on social media. By the end of this blog, you should have a better understanding of how to set yourself up on these channels, know exactly how social media can benefit your business.   As of […]
    Dhwani Dave
  • 18 Digital Marketing Acronyms One Must Know July 19, 2018
    Feeling lost with all the jargon being thrown at you by your marketing expert?  You are not alone! When I first started out in the digital marketing industry, it was quite a challenge to get my head around at learning the most commonly used acronyms. To help you master this lingo, I have complied a list of 18 acronyms you are sure to come across. So go ahead and bookmark this page!    B2B – Business […]
    Dhwani Dave
  • OK Google, Optimise My Business For Voice Search  July 11, 2018
    We are all aware that voice technology is on the rise. With tech giants building more devices with digital assistants and consumer demand growing, one thing is clear; voice search is here to stay.      Current trends 41% of adults and 55% of teens are using voice search daily, making this a trend that cannot be ignored. What does this mean for our Australian market and local businesses? Our Product Manager Rooman Osamany notes, “We have seen this reoccurring trend with all […]
    Dhwani Dave
  • How Can I Attract New Customers to My Business? July 2, 2018
    You’ve just opened a new business, and you need customers quick-smart. Where do you start? The world of marketing strategy can seem complicated when you’re dipping your toe in the water, but here are a few tips on how you can focus on bringing brand new customers to your business.   #1 Be where your ideal clients are looking   The key to any kind of brand […]
    Lisa-Marie Long
  • How Long Will SEO Take to Rank My Business? June 29, 2018
    How long will SEO take to rank my business? This is the age-old question we hear all the time from our clients here at ReachLocal. It pains me to have to tell you that there really isn’t a simple, ‘one-best-way’ answer to this question.  What we first need to clarify is that this is (unfortunately) a misguided question (sorry). The question that we really should […]
    Lisa-Marie Long
  • How Can I Improve My Search Engine Optimisation (SEO)? June 21, 2018
    Now that you know more about what search engine optimisation is, here are a few tips on how you can improve your SEO! There are a large number of factors that contribute to whether your site is shown or shafted.       Although there are far too many to delve into here, let’s cover off some of the basic starting points […]
    Lisa-Marie Long
  • What Is Search Engine Optimisation (SEO)? June 13, 2018
    Finding out more about exactly how search engine optimisation works is kind of like drinking out of a firehose. The reality is, there is just so much information out there (weighed down by complex jargon), that it can be difficult to pinpoint where to start and break down what SEO actually is.     SEO […]
    Lisa-Marie Long
  • Digital Marketing Meets Billboards June 6, 2018
    Studies show that people who have seen an outdoor marketing campaign are 17% more likely to follow up and engage with that brand on mobile.  Rather than debating whether to pool efforts and resources into digital marketing versus print advertising, it should be common practice for businesses to invest in both.     So, what exactly are the benefits?    […]
    Lisa-Marie Long
  • ReachLocal Brisbane Supports Dolly’s Dream Against Bullying May 30, 2018
    On 5th August 2018, 9 staff from the ReachLocal Brisbane office will take part in the Brisbane Half Marathon to raise money for the charity, Dolly’s Dream. We will brave the blistering cold as we compete in this 21.1 km race, through Brisbane City streets, in the early hours of Sunday morning to raise funds […]
    Bernadette Ralph
  • How to Increase Revenue for Media Companies! May 28, 2018
    Businesses are increasingly turning to digital marketing, with an online advertising market revenue of almost 8 billion dollars in 2017. According to Nielson, more than 20 million Australians are actively surfing the web every month, with most of their time spent on Facebook (15 hours) and Google (10 hours). You can access this market by […]
    Isabell Tschann
  • The Psychology Behind Video Advertising May 16, 2018
    86% of internet users have been swayed by video advertising to purchase a product. That’s almost double that of written content, sitting at only 44%. This staggering statistic highlights the serious power of video when it comes down to the nitty-gritty of purchasing behaviour.     So why is video advertising so successful when it […]
    Lisa-Marie Long
  • Video Advertising – Why It Works May 16, 2018
    There is no shortage of material circulating business hubs imploring marketers to make the shift towards video advertising – but what is it about video content that makes it so successful? The plain and simple answer is that it works. Here are a few insights into the powers at play when it comes to why […]
    Lisa-Marie Long
  • Video Advertising – A Helpful How-To April 26, 2018
    My first ever attempt at making a video ad was in Year 7 English class. As far as I was concerned, I was equal parts actress, director, producer, project manager and script writer. I was unstoppable. Totally out of my depth, but unstoppable. The video I made ran for 12 minutes. Yes, that was the […]
    Lisa-Marie Long
  • ReachLocal ANZ Wins Bing Channel Partner of the Year April 11, 2018
    We are pleased to announce that Microsoft has awarded us APAC Channel Partner of the Year as part of this year’s Bing Partner Awards. This recognition follows our win in 2017 as Rising Star Partner of the Year. The awards honour individuals and organisations behind some of the most impactful, innovative and performance-driven work from […]
    Isabell Tschann
  • Bidding on Your Brand Name – Should You Do It? March 26, 2018
    As a business owner or marketer I’m sure you’ve asked yourself the following question: “Should I bid on my business’ brand name as a keyword?” Good question! Let’s take a look in more detail at some points you should consider when making this decision. The first consideration is, are you paying for something that you […]
    Stewart Gardener
  • [Infographic] Create a Powerful LinkedIn Company Page January 21, 2018
    LinkedIn is the most significant and extensive business network on the planet. Your business should be using it to build relationships, establish thought leadership, improve your reputation and build a solid online community. Here are seven easy to follow tips from ReachLocal’s marketing experts on how to create a powerful LinkedIn company page for your business. […]
    Emma Reid
  • How Will Facebook’s Algorithm Update Impact Your Business? January 18, 2018
    On January 11th, Mark Zuckerberg shook things up when he announced Facebook will change the newsfeed as we know it to prioritise and promote content from “friends, family and groups.” As a Facebook user, my first thought was ‘Yes! That’s awesome; I’ll finally get to see more photos and videos from my friends and family’ […]
    Nishtha Handa
  • ReachLocal’s Year in Review December 19, 2017
    2017 has been a year of fun and hard work. See some of our highlights from this year in the infographic below. The post ReachLocal’s Year in Review appeared first on ReachLocal AU Blog.
    Emma Reid