RSS Melborne

  • Four Ways to Have an Effective Display Advertising Campaign February 8, 2019
    There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better.   An Eye-Catching Landing Page  A display ad is an invitation for a potential customer to […]
    Dhwani Dave
  • Key Reasons to Consider Geofencing for Your Business January 25, 2019
    We spend a significant time of our day on smartphones with roughly 30 hours a week spent using our favourite apps. This could be to shop, to message or to scroll social media platforms. This is when smartphones provide a great opportunity for businesses to market their product and services to consumers around the area of their business. From a […]
    Dhwani Dave
  • In-house Marketing vs Agency: Which One is Right for You? January 18, 2019
    Do you often wonder about the differences between building an in-house marketing team versus outsourcing to a specialised agency?    There are pros and cons for both. Sometimes, having your own in-house team could be the best for your business, but other times outsourcing your intensive parts of marketing strategy is just what your company needs. It all comes down […]
    Dhwani Dave
  • Our Predictions: Top Digital Marketing Trends in 2019 December 21, 2018
    2019 is going to be an exciting year, with lots to offer to SMEs and marketers. We have closely observed some of the emerging trends that are essential to digital marketing to help increase the effectiveness of work in this space.   Below we have outlined some of the reoccurring trends from 2018 that will see significant progress […]
    Dhwani Dave
  • ReachLocal’s Year In Review – 2018 December 19, 2018
    2018 has been a year of great success, growth and hard work for ReachLocal Australia & New Zealand. See some of our highlights from this year in the infographic below. The post ReachLocal’s Year In Review – 2018 appeared first on ReachLocal AU Blog.
    Emma Reid
  • Introducing ReachSocial Ads with Smart Optimisation Technology December 13, 2018
    Introducing to you one of the greatest highlights of 2018, ReachLocal’s very own ReachSocial Ads (RSA) with Smart Optimisation Technology. A social advertising solution for both Facebook and Instagram with AI technology, something not even Facebook offers yet.    This technology is specifically designed to run multiple Facebook advertising objectives in a single campaign and optimise that campaign around one specific […]
    Dhwani Dave
  • Your Last-Minute Christmas Marketing Checklist! November 29, 2018
    Yes, it’s that time of year already! With a holiday season in full swing and Christmas day just weeks away, you should have your Christmas marketing plan in place. If not, then now is the time to start.  Christmas is one of the biggest and most important periods for SMBs, and in order to get your business in front of as many customers as […]
    Dhwani Dave
  • 5 Ways to Get More Online Reviews November 7, 2018
    Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing […]
    Dhwani Dave
  • 4 Great Reasons to Revamp Your Website [Infographic] October 11, 2018
    The trick to having a great online presence starts with a well-designed website. Here are four reasons to revamp yours! The post 4 Great Reasons to Revamp Your Website [Infographic] appeared first on ReachLocal AU Blog.
    Dhwani Dave
  • What To Look For In A Digital Marketing Reporting Platform October 5, 2018
    Reporting platforms add value by empowering businesses to make demonstrably better data-based decisions. These in turn, help increase profitability and performance.   Marketing reports should be used on a regular basis to monitor the performance of a business’ various marketing initiatives, and to help get a better understanding of their customers.  There are a few important questions a […]
    Damien Fahy
  • All the Right Reasons to Create a WordPress Site September 28, 2018
    WordPress was first introduced in 2003 and now it’s one of the most prominent web development platforms. About 60% of all websites use WordPress globally, making it the most popular Content Management System (CMS) for the 7th year in a row. On top of being the most preferred CMS, it is also a great friend to SEO.  So, why should you choose WordPress […]
    Dhwani Dave
  • Reap the Benefits of Revamping Your Website September 21, 2018
    In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it?   Customer standards are evolving along with technology, so if a site isn’t […]
    Dhwani Dave
  • YouTube Advertising for Your Business August 16, 2018
    What comes to mind when you think of YouTube? Videos, videos and more videos I would say.   There is plethora of visual content accessible to over one billion users, with audiences on average spending 40 minutes a day on simply watching videos. 18-49-year-olds prefer watching YouTube over any TV network, with views generating into the billions.   It’s quite an interesting shift we […]
    Dhwani Dave
  • Understanding Facebook Advertising August 7, 2018
    Worldwide, there are more than two billion monthly active Facebook users, and over one billion daily users. Teenagers to adults over the age of 65 are all using Facebook; diversity which makes Facebook the most popular social media platform in the world.   Before we begin, you need to know:  Facebook is constantly updating their algorithm and marketers are […]
    Dhwani Dave
  • Benefits Of Social Media For Your Business July 30, 2018
    Considering there are over a billion active users daily on social media, it is not news that every business should be present on these channels. But there are number of elements that can work towards the success or failure of your business on social media. By the end of this blog, you should have a better understanding of how to set yourself up on these channels, know exactly how social media can benefit your business.   As of […]
    Dhwani Dave
  • 18 Digital Marketing Acronyms One Must Know July 19, 2018
    Feeling lost with all the jargon being thrown at you by your marketing expert?  You are not alone! When I first started out in the digital marketing industry, it was quite a challenge to get my head around at learning the most commonly used acronyms. To help you master this lingo, I have complied a list of 18 acronyms you are sure to come across. So go ahead and bookmark this page!    B2B – Business […]
    Dhwani Dave
  • OK Google, Optimise My Business For Voice Search  July 11, 2018
    We are all aware that voice technology is on the rise. With tech giants building more devices with digital assistants and consumer demand growing, one thing is clear; voice search is here to stay.      Current trends 41% of adults and 55% of teens are using voice search daily, making this a trend that cannot be ignored. What does this mean for our Australian market and local businesses? Our Product Manager Rooman Osamany notes, “We have seen this reoccurring trend with all […]
    Dhwani Dave
  • How Can I Attract New Customers to My Business? July 2, 2018
    You’ve just opened a new business, and you need customers quick-smart. Where do you start? The world of marketing strategy can seem complicated when you’re dipping your toe in the water, but here are a few tips on how you can focus on bringing brand new customers to your business.   #1 Be where your ideal clients are looking   The key to any kind of brand […]
    Lisa-Marie Long
  • How Long Will SEO Take to Rank My Business? June 29, 2018
    How long will SEO take to rank my business? This is the age-old question we hear all the time from our clients here at ReachLocal. It pains me to have to tell you that there really isn’t a simple, ‘one-best-way’ answer to this question.  What we first need to clarify is that this is (unfortunately) a misguided question (sorry). The question that we really should […]
    Lisa-Marie Long
  • How Can I Improve My Search Engine Optimisation (SEO)? June 21, 2018
    Now that you know more about what search engine optimisation is, here are a few tips on how you can improve your SEO! There are a large number of factors that contribute to whether your site is shown or shafted.       Although there are far too many to delve into here, let’s cover off some of the basic starting points […]
    Lisa-Marie Long