RSS Melborne

  • How to Combat Web Form Spam May 6, 2019
    If you have a web form on your website, then it’s likely you have come across spam and junk responses – unfortunately it is inevitable. Not only is it frustrating, but web form spam can also affect your ranking in SERPs.  Before we dive into the main cause of web form spam, let’s first understand that this spam is not caused […]
    Dhwani Dave
  • Building an Enduring Marketing Strategy April 25, 2019
    A solid marketing strategy is imperative for any business wanting to make an impact in the marketplace. With a strategic approach, your business can both win new customers and keep existing ones coming back. With such a variety of marketing tactics available, it’s understandable to feel overwhelmed with where to start. Here are four pillars […]
    Dhwani Dave
  • Impact of Online Reviews on Local SEO Ranking April 12, 2019
    In this digital era, consumers are heavily dependent on what others are saying about your business to help them make wise and informed decisions when making purchases. Online reviews provide consumers with an easy way to publish their personal experiences, good or bad. This helps to share their unbiased experience with others looking to buy or engage in similar service.  […]
    Dhwani Dave
  • ReachLocal ANZ Retains Elite Bing Partner Status for 2019 March 28, 2019
    Recently, Microsoft named ReachLocal ANZ as one of a select group of top performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. We take immense pride in retaining this title for three consecutive years. We also won the Bing Rising Star Partner of the Year award in 2017 […]
    Dhwani Dave
  • Why Are Online Reviews Important? March 17, 2019
    By ReachLocal ANZ Digital Marketing Consultant, Garry Mautner.    How many times have I heard this?  “No, it’s okay. All of our business comes through word-of-mouth and referrals. We don’t need any help with online marketing, thanks.”  Let’s take a step back and think about this a bit more. Is there anything we do these days, where we don’t read online reviews?    You’re planning a birthday surprise for your […]
    Garry Mautner
  • What Does a Digital Marketing Consultant Do? March 4, 2019
    You have heard of digital marketing consultants (DMC), but not too sure of what they really do. You are not alone. Before working in digital marketing, I was also clueless.  They have many different roles and responsibilities and considered as a jack of all trades. Ideally, they are responsible to get the business visible online and help […]
    Dhwani Dave
  • Four Ways to Have an Effective Display Advertising Campaign February 8, 2019
    There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better.   An Eye-Catching Landing Page  A display ad is an invitation for a potential customer to […]
    Dhwani Dave
  • Key Reasons to Consider Geofencing for Your Business January 25, 2019
    We spend a significant time of our day on smartphones with roughly 30 hours a week spent using our favourite apps. This could be to shop, to message or to scroll social media platforms. This is when smartphones provide a great opportunity for businesses to market their product and services to consumers around the area of their business. From a […]
    Dhwani Dave
  • In-house Marketing vs Agency: Which One is Right for You? January 18, 2019
    Do you often wonder about the differences between building an in-house marketing team versus outsourcing to a specialised agency?    There are pros and cons for both. Sometimes, having your own in-house team could be the best for your business, but other times outsourcing your intensive parts of marketing strategy is just what your company needs. It all comes down […]
    Dhwani Dave
  • Our Predictions: Top Digital Marketing Trends in 2019 December 21, 2018
    2019 is going to be an exciting year, with lots to offer to SMEs and marketers. We have closely observed some of the emerging trends that are essential to digital marketing to help increase the effectiveness of work in this space.   Below we have outlined some of the reoccurring trends from 2018 that will see significant progress […]
    Dhwani Dave
  • ReachLocal’s Year In Review – 2018 December 19, 2018
    2018 has been a year of great success, growth and hard work for ReachLocal Australia & New Zealand. See some of our highlights from this year in the infographic below. The post ReachLocal’s Year In Review – 2018 appeared first on ReachLocal AU Blog.
    Emma Reid
  • Introducing ReachSocial Ads with Smart Optimisation Technology December 13, 2018
    Introducing to you one of the greatest highlights of 2018, ReachLocal’s very own ReachSocial Ads (RSA) with Smart Optimisation Technology. A social advertising solution for both Facebook and Instagram with AI technology, something not even Facebook offers yet.    This technology is specifically designed to run multiple Facebook advertising objectives in a single campaign and optimise that campaign around one specific […]
    Dhwani Dave
  • Your Last-Minute Christmas Marketing Checklist! November 29, 2018
    Yes, it’s that time of year already! With a holiday season in full swing and Christmas day just weeks away, you should have your Christmas marketing plan in place. If not, then now is the time to start.  Christmas is one of the biggest and most important periods for SMBs, and in order to get your business in front of as many customers as […]
    Dhwani Dave
  • 5 Ways to Get More Online Reviews November 7, 2018
    Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing […]
    Dhwani Dave
  • 4 Great Reasons to Revamp Your Website [Infographic] October 11, 2018
    The trick to having a great online presence starts with a well-designed website. Here are four reasons to revamp yours! The post 4 Great Reasons to Revamp Your Website [Infographic] appeared first on ReachLocal AU Blog.
    Dhwani Dave
  • What To Look For In A Digital Marketing Reporting Platform October 5, 2018
    Reporting platforms add value by empowering businesses to make demonstrably better data-based decisions. These in turn, help increase profitability and performance.   Marketing reports should be used on a regular basis to monitor the performance of a business’ various marketing initiatives, and to help get a better understanding of their customers.  There are a few important questions a […]
    Damien Fahy
  • All the Right Reasons to Create a WordPress Site September 28, 2018
    WordPress was first introduced in 2003 and now it’s one of the most prominent web development platforms. About 60% of all websites use WordPress globally, making it the most popular Content Management System (CMS) for the 7th year in a row. On top of being the most preferred CMS, it is also a great friend to SEO.  So, why should you choose WordPress […]
    Dhwani Dave
  • Reap the Benefits of Revamping Your Website September 21, 2018
    In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it?   Customer standards are evolving along with technology, so if a site isn’t […]
    Dhwani Dave
  • YouTube Advertising for Your Business August 16, 2018
    What comes to mind when you think of YouTube? Videos, videos and more videos I would say.   There is plethora of visual content accessible to over one billion users, with audiences on average spending 40 minutes a day on simply watching videos. 18-49-year-olds prefer watching YouTube over any TV network, with views generating into the billions.   It’s quite an interesting shift we […]
    Dhwani Dave
  • Understanding Facebook Advertising August 7, 2018
    Worldwide, there are more than two billion monthly active Facebook users, and over one billion daily users. Teenagers to adults over the age of 65 are all using Facebook; diversity which makes Facebook the most popular social media platform in the world.   Before we begin, you need to know:  Facebook is constantly updating their algorithm and marketers are […]
    Dhwani Dave